Writer/Director Rob Lambert has always been fascinated by case studies on human behavior. He started off in film pre-production at Paramount Pictures before launching LA based production company Rimrock Pictures, focusing primarily on documentary work. After receiving the New Filmmaker LA Grand Prize for his mini-doc LA Character, Rob created Breaking, a music Docu-Series pilot for Adaptive Studios.

Rob shifted focus to narrative projects after receiving the Shore Scripts TV Pilot Grand Prize for Los Niños Sicarios, a show he sold and developed with SONY/CRACKLE before adapting to a feature screenplay. His first feature film, CUCK, is a timely character study examining a self-marginalized, brooding young man who finds solace on the internet and ultimately turns to violence. CUCK released theatrically nationwide October 2019.